Hi, I'm Richard

I get inside your customers' heads for a living a.k.a. Meta Ads specialist.

Based in Europe and the UK.

Philosophy

Marketing, underneath all the buzzwords, is just human psychology – and that's what hooked me back in 2016. Ever since, I've been figuring out what makes people click, book, or buy, then building campaigns that quietly do exactly that.

SERVICES

Meta Ads (Facebook & Instagram)
Lead generation
Campaign strategy

Contact

hello@richsav.com
+44 7707 756366

Years running Meta ads

Industries worked in

years running leads

Industries worked in

Clients across Europe, the UK & the US

total Ad spend managed

€0.1M

total Ad spend managed

€0.1M

How I Got Here

2016

Started in online marketing for my own services and e-commerce brands, went all-in on Meta ads

2022

Went freelance

2023

Launched a small agency

2026

Back to freelance – same experience, less overhead, all the good bits kept

How I Got Here

2016

Started in online marketing for my own services and e-commerce brands, went all-in on Meta ads.

2022

Went freelance.

2023

Launched a small agency.

2026

Back to freelance – same experience, less overhead, all the good bits kept.

How I Got Here

2016

Started in online marketing for my own services and e-commerce brands, went all-in on Meta ads.

2022

Went freelance.

2023

Launched a small agency.

2026

Back to freelance – same experience, less overhead, all the good bits kept.

Results Across Industries

Weight loss · USA

From $500 to $60 a booking

Took a clinic's cost per booked appointment down 8x in a month. They've since opened two more locations.

Weight loss · USA

From $500 to $60 a booking

Took a clinic's cost per booked appointment down 8x in a month. They've since opened two more locations.

Weight loss · UK

Over £4 back for every £1 spent

Sustained that return quarter after quarter, not just in a lucky month.

Weight loss · UK

Over £4 back for every £1 spent

Sustained that return quarter after quarter, not just in a lucky month.

Consulting · europe

Roughly €7 per booked meeting worth €90

Filled a consultant's calendar with over 200 booked meetings from a single funnel.

Consulting · europe

Roughly €7 per booked meeting worth €90

Filled a consultant's calendar with over 200 booked meetings from a single funnel.

Ecommerce · Europe

Steady 3.91X ROAS on ad spend

Took a nasal strips brand from testing to consistently profitable – and breathing easier about their ad spend.

Ecommerce · Europe

Steady 3.91X ROAS on ad spend

Took a nasal strips brand from testing to consistently profitable – and breathing easier about their ad spend.

"Richard unlocked a new stream of new patients for us which we never had before. We've been working together since 2024 and we're very pleased with his dedication and the results he delivers."
Macedent, Dental Practice in London, UK
"Richard unlocked a new stream of new patients for us which we never had before. We've been working together since 2024 and we're very pleased with his dedication and the results he delivers."
Macedent, Dental Practice in London, UK
"Richard unlocked a new stream of new patients for us which we never had before. We've been working together since 2024 and we're very pleased with his dedication and the results he delivers."
Macedent, Dental Practice in London, UK
"Richard unlocked a new stream of new patients for us which we never had before. We've been working together since 2024 and we're very pleased with his dedication and the results he delivers."
Macedent, Dental Practice in London, UK

Why not just hire an agency?

Fair question. Short answer.

No hand-offs

I run your account myself, not a rotating cast of account managers

No lock-in contracts

Straightforward, flexible engagements

No jargon-stuffed monthly decks

Just plain updates on what's working and why

NO AGENCY OVERHEADS

Freelance means no office, no bench of staff to bill for – so pricing stays leaner than an agency's

Off the clock

Somewhere between fluent and hopeless in French and Italian, depending on the day.

Owned by two cats, not the other way round.

Kings of Leon gets the daily rotation, but old-school hip hop had my heart first.

Cooking's the only thing I'll happily do the "long way" on purpose.

Mountains over beaches, every time.

Would rather get lost in an old city than lie by a pool.

Vegetarian. No, I don’t miss it.

My inner monologue is roughly 40% me, 60% David Brent.

The Ground I Cover

I'm based in Europe and work remotely with businesses across the UK and Europe. Time zones are rarely a problem – my working day comfortably overlaps with both.

Industries I've worked in: dental clinics (EU, UK), weight-loss clinics (UK, US), online coaches (US), ecommerce brands (EU, UK, US), consultants (EU), digital products (UK, US, EU), B2B products (EU).

Right now, my main focus is lead generation for dental practices in the UK.

Fancy a chat?

Call
Richard

Fancy a chat?

Call
Richard

Fancy a chat?

Hi, I'm Richard

I get inside your customers' heads for a living a.k.a. Meta Ads specialist.

Based in Europe and the UK.

Marketing, underneath all the buzzwords, is just human psychology – and that's what hooked me back in 2016. Ever since, I've been figuring out what makes people click, book, or buy, then building campaigns that quietly do exactly that.

Meta Ads (Facebook & Instagram)Lead generationCampaign strategy

hello@richsav.com+44 7707 756366

How I Got Here

Started in online marketing for my own services and e-commerce brands, went all-in on Meta ads

Went freelance

Launched a small agency

Back to freelance – same experience, less overhead, all the good bits kept

How I Got Here

Started in online marketing for my own services and e-commerce brands, went all-in on Meta ads.

Went freelance.

Launched a small agency.

Back to freelance – same experience, less overhead, all the good bits kept.

How I Got Here

Started in online marketing for my own services and e-commerce brands, went all-in on Meta ads.

Went freelance.

Launched a small agency.

Back to freelance – same experience, less overhead, all the good bits kept.

Results Across Industries

Results Across Industries

From $500 to $60 a bookingTook a clinic's cost per booked appointment down 8x in a month. They've since opened two more locations.

From $500 to $60 a bookingTook a clinic's cost per booked appointment down 8x in a month. They've since opened two more locations.

Over £4 back for every £1 spentSustained that return quarter after quarter, not just in a lucky month.

Over £4 back for every £1 spentSustained that return quarter after quarter, not just in a lucky month.

Roughly €7 per booked meeting worth €90Filled a consultant's calendar with over 200 booked meetings from a single funnel.

Roughly €7 per booked meeting worth €90Filled a consultant's calendar with over 200 booked meetings from a single funnel.

Steady 3.91X ROAS on ad spendTook a nasal strips brand from testing to consistently profitable – and breathing easier about their ad spend.

Steady 3.91X ROAS on ad spendTook a nasal strips brand from testing to consistently profitable – and breathing easier about their ad spend.

"Richard unlocked a new stream of new patients for us which we never had before. We've been working together since 2024 and we're very pleased with his dedication and the results he delivers."

Macedent, Dental Practice in London, UK

"Richard unlocked a new stream of new patients for us which we never had before. We've been working together since 2024 and we're very pleased with his dedication and the results he delivers."

Macedent, Dental Practice in London, UK

"Richard unlocked a new stream of new patients for us which we never had before. We've been working together since 2024 and we're very pleased with his dedication and the results he delivers."

Macedent, Dental Practice in London, UK

"Richard unlocked a new stream of new patients for us which we never had before. We've been working together since 2024 and we're very pleased with his dedication and the results he delivers."

Macedent, Dental Practice in London, UK

Why not just hire an agency?

Why not just hire an agency?

Fair question. Short answer.

Fair question. Short answer.

I run your account myself, not a rotating cast of account managers

I run your account myself, not a rotating cast of account managers

Straightforward, flexible engagements

Straightforward, flexible engagements

Just plain updates on what's working and why

Just plain updates on what's working and why

Freelance means no office, no bench of staff to bill for – so pricing stays leaner than an agency's

Freelance means no office, no bench of staff to bill for – so pricing stays leaner than an agency's

Off the clock

Off the clock

Somewhere between fluent and hopeless in French and Italian, depending on the day.

Owned by two cats, not the other way round.

Kings of Leon gets the daily rotation, but old-school hip hop had my heart first.

Cooking's the only thing I'll happily do the "long way" on purpose.

Mountains over beaches, every time.

Would rather get lost in an old city than lie by a pool.

Vegetarian. No, I don’t miss it.

My inner monologue is roughly 40% me, 60% David Brent.

The Ground I Cover

The Ground I Cover

I'm based in Europe and work remotely with businesses across the UK and Europe. Time zones are rarely a problem – my working day comfortably overlaps with both.

Industries I've worked in: dental clinics (EU, UK), weight-loss clinics (UK, US), online coaches (US), ecommerce brands (EU, UK, US), consultants (EU), digital products (UK, US, EU), B2B products (EU).

Right now, my main focus is lead generation for dental practices in the UK.

CallRichard

CallRichard

CallRichard

Meta Ads (Facebook & Instagram)
Lead generation
Campaign strategy

hello@richsav.com
+44 7707 756366

From $500 to $60 a booking

Took a clinic's cost per booked appointment down 8x in a month. They've since opened two more locations.

From $500 to $60 a booking

Took a clinic's cost per booked appointment down 8x in a month. They've since opened two more locations.

Over £4 back for every £1 spent

Sustained that return quarter after quarter, not just in a lucky month.

Over £4 back for every £1 spent

Sustained that return quarter after quarter, not just in a lucky month.

Roughly €7 per booked meeting worth €90

Filled a consultant's calendar with over 200 booked meetings from a single funnel.

Roughly €7 per booked meeting worth €90

Filled a consultant's calendar with over 200 booked meetings from a single funnel.

Steady 3.91X ROAS on ad spend

Took a nasal strips brand from testing to consistently profitable – and breathing easier about their ad spend.

Steady 3.91X ROAS on ad spend

Took a nasal strips brand from testing to consistently profitable – and breathing easier about their ad spend.

Call
Richard

Call
Richard

Call
Richard