META ADS FOR UK PRIVATE COSMETIC DENTAL

META ADS FOR UK PRIVATE COSMETIC DENTAL

Get more cosmetic consultations booked — without hiring another agency.

Get more cosmetic consultations booked — without hiring another agency.

100+ Meta ad accounts managed since 2016 — now focused exclusively on independent UK cosmetic dental practices. One person managing yours, not a rotating team.

100+ Meta ad accounts managed since 2016 — now focused exclusively on independent UK cosmetic dental practices. One person managing yours, not a rotating team.

A bit about me — I’ve spent a decade in Meta Ads, working across ecommerce, weight loss and coaching brands before choosing to specialise in one thing: independent, private cosmetic dental practices. No junior account managers, no bloated monthly reports full of numbers that don’t tell you whether you’re getting patients — just me, doing the work.

A bit about me — I’ve spent a decade in Meta Ads, working across ecommerce, weight loss and coaching brands before choosing to specialise in one thing: independent, private cosmetic dental practices. No junior account managers, no bloated monthly reports full of numbers that don’t tell you whether you’re getting patients — just me, doing the work.

Book a Practice Review

30-minute call · No pitch deck · No lock-in contracts

30-minute call · No pitch deck · No lock-in contracts

See the track record ↓

100+

Meta accounts managed since 2016

£1.6m+

in Meta ad spend managed

UK dental

Now exclusively focused on cosmetic dental

One

Specialist, not a rotating account team

Where are you starting from?

Where are you starting from?

Pick what’s closest to your situation.

Already running Meta ads

Getting enquiries, but not enough of them turn into booked consultations.

See why →

Never run Meta ads for the practice

Not sure where to start, or whether it’s worth it.

See how it works →

Tried Meta before and weren’t impressed

Spent money on ads once and didn’t rate the results.

See why →

Why most dental Meta campaigns underperform

Why most dental Meta campaigns underperform

Whether you’re currently running Meta ads or tried them a while back and stopped, it’s usually one of five things:

01 — LEAD RESPONSE

The lead-delay trap — the lead sits for hours before anyone replies to it

02 — CREATIVE

Generic creative — the ad could be selling anything — nothing dental-specific about it

03 — QUALIFICATION

No qualification — there’s no qualifying question filtering out patients who were never going to book

04 — AFFORDABILITY

The finance gap — if your practice doesn’t offer patient finance, that’s very likely costing you Invisalign patients who’d otherwise have said yes

05 — TRACKING

Broken tracking — healthcare data restrictions on Meta mean standard pixel tracking largely doesn’t work for dental any more — and most accounts haven’t been rebuilt around that

I don’t optimise for the cheapest leads. I optimise for enquiries that actually turn into consultations.

Book a Practice Review

Here’s what happens when someone enquires.

Here’s what happens when someone enquires.

Ad

Enquiry

WhatsApp reply (60 seconds)

Qualifying question

Refundable deposit

Consultation booked

Automatic follow-up if no booking

SPEED MATTERS

Speed matters. A lead that hears back immediately behaves completely differently to one that sits in an inbox until tomorrow. Every enquiry gets an automatic WhatsApp reply within 60 seconds, while the interest is still there — nothing sits forgotten in the practice inbox.

SERIOUS ENQUIRIES

Booking a consultation requires a small refundable deposit — it filters out enquiries that were never serious.

Your reception team doesn’t need to do anything — the system qualifies and follows up before it ever reaches them.

Book a Practice Review

One dental practice. Here’s what we’re doing.

One dental practice. Here’s what we’re doing.

I’ve managed Meta ad accounts for 100+ clients since 2016, across ecommerce, weight loss and coaching — and now, exclusively, independent UK cosmetic dental. Macedent, a cosmetic practice in London, is where that focus is currently proven.

I’ve managed Meta ad accounts for 100+ clients since 2016, across ecommerce, weight loss and coaching — and now, exclusively, independent UK cosmetic dental. Macedent, a cosmetic practice in London, is where that focus is currently proven.

MINI CASE STUDY — MACEDENT, LONDON

Objective: generate more Invisalign and cosmetic consultation enquiries.

Approach: Meta lead generation → qualification → WhatsApp response → deposit-backed booking → automated follow-up.

“Richard unlocked a new stream of new patients for us which we never had before. We’ve been working together since 2024 and we’re very pleased with his dedication and the results he delivers.”

“Richard unlocked a new stream of new patients for us which we never had before. We’ve been working together since 2024 and we’re very pleased with his dedication and the results he delivers.”

MACEDENT, DENTAL PRACTICE IN LONDON, UK

RAW PROOF SLOT — PENDING

Future: anonymised WhatsApp reply thread or Meta Ads Manager view.

ONE PERSON, DIRECTLY

You’ll deal with Richard. Not an account manager reading from a script.

Is this a fit for your practice?

Is this a fit for your practice?

WORKS BEST WHEN

You offer private cosmetic treatments
You have capacity for new patients
Your average treatment value supports paid acquisition
You’re willing to respond quickly to enquiries
You’re prepared to follow up with people who don’t book immediately

MAY NOT BE A FIT IF

You have no capacity for new patients right now
You want a guaranteed number of patients
You’re not able to follow up with leads
You’re looking for the cheapest possible leads

Built for how dental actually works

Built for how dental actually works

Campaigns built around GDC and ASA rules — no artificial urgency, no dodgy before-and-afters

I flag it if your practice doesn’t offer patient finance (Chrysalis, Medenta, Tabeo) — affordability is a common barrier for Invisalign patients

Brand-first creative — ads that protect your practice’s reputation, no discount traps or low-quality clickbait

Priced for independent practices — not built for chains, not priced like the bigger agencies

All treatment enquiries remain subject to clinical assessment and suitability.

EXCLUSIVITY

One practice per treatment, per city. I won’t run your campaign and your nearest competitor’s at the same time. If I’m working with you on Invisalign, no one else in your city gets that from me.

Already skeptical? Good. Ask the hard ones.

Already skeptical? Good. Ask the hard ones.

How much does this cost?

Do you guarantee results?

How is this different to a dental marketing agency?

We tried Meta ads before and it didn't work.

What happens to the leads — does my reception team need to do anything?

How long until we see results?

Is there a minimum contract?

Do you only work with London practices?

Let’s see if this is a fit.

Let’s see if this is a fit.

A 30-minute call, no pitch deck.

A 30-minute call, no pitch deck.

If I don’t think Meta’s the right channel for your practice, I’ll tell you before you spend a penny on it.

Book a Practice Review

Or email me directly: smile@richsav.com

[Richard to write — one honest, slightly self-deprecating line, not a sales point]